During the 1999 Chilean Presidential Election, the political discourse of Joaquin Lavín, right-wing candidate and UDI party activist, was characterized by an extreme simplification of content and the construction of a narrative using information implicitly. This discourse separates the image of a Pinochet submissive to public judgment from the authoritarian legacy of his regimen and, among other things, was characterized by the permanent criticism of the political parties.
Keywords:
political discourse, argumentation, doxa, ethos discursive
Sáez, J. P. (2009). Argumentation Strategies of Joaquín Lavín and the Construction of a New Discoursive Ethos in Chilean Politics. Comunicación Y Medios, (20), Pág. 122 – 136. https://doi.org/10.5354/rcm.v0i20.15017
